While most aspects of running a business have gone digital, tactile business cards have managed to reserve their place as a marketing essential. These tiny, pocket-size billboards are a marketing opportunity that holds the potential of turning passersby into customers. You can also hand them over to collaborators and potential partners, opening up exciting new doors in the future.
Not all business cards are the same, and the design possibilities are endless. If you struggle to create a business card that leaves an everlasting impression on your customers, here are a few tips to help you out.
Be Bold Yet Branded
Your business card presents your brand to the outside world. Thus, it must follow the philosophy and guidelines that you follow for your branding. If you are a sustainable and green brand, you can use recycled paper and natural dyes to make it. On the other hand, if your brand is all about luxury, make stylish business cards with premium cardstock.
However, you could go bold with the concept. For instance, you could play around with the shapes and choose something other than the standard rectangle. To stand out, you could select the shape of the product you sell. You could add a quirky message if it matches your brand. Another option is to add a picture to make your business cards more personable.
Card Size and Texture Options
With advanced cutting and printing technology, you can play around with card size. For instance, die-cut allows you to give it any shape when printing in bulk. Before deciding upon a size, make sure to account for three parts – bleed area, trim line, and safety line. The bleed area is the outermost part of the card that gets removed in the cutting process. The trim line indicates the cutting line. The safety line allows space for cutting mistakes. It’s advisable to keep all the text and logos within this space.
As for textures, you could go for glossy, embossed, die-cut, metallic, wallpaper, leather, varnish, woven, etc. The options can be overwhelming. To narrow it down, you may want to select something that resonates with your brand and stands out at the same time.
Key Information
Before you start designing your business card, it’s essential to decide the information you want displayed. Your brand’s logo is a must-have and should take center stage in your business card. You can add other visual items as well to enhance the visual appeal of your business card.
Other important information for your business card is the contact information and address of your store. You can either choose to present the logo and text on one side or different sides of the cards. You can also add a slogan if you have one for your business.
Design Tips
Designing the perfect business card may require a few trials. You may want to play around with the logo and other visual elements until you’re satisfied. Most businesses prefer to keep their business cards minimal. However, your business can have entirely different requirements.
For instance, if you run a dance studio, you can add a vector image of a dancing couple. A business that’s into desserts can add an image of a cake on the card. You can also make it colorful and playful if that’s what your brand is all about. Be sure not to overcrowd your cards with information and graphics-simplicity is key. If you need help designing your perfect card, a graphic designer can be a big help.
The Perfect Finish
Selecting the right finish can differentiate your card from the rest. You can choose a varnish finish to give a smooth texture to your card. The best part is that varnish doesn’t add any extra weight. Moreover, you can select a silky, glossy, or matte finish to enhance the visual appeal of your business card.
Die-cut allows your card to take impressive shapes. You can also design unique patterns to be cut into your card. With this technique, you can also get perfectly round-edged cards.
Foil stamping is another finish that can enable you to add metallic contrast to your business cards. It can be perfect for you if you deal in luxury products or services. Embossing and debossing are other finishes that add an attractive element to your business card.
Presentation is Important
Finally, presentation is the key. For your in-store advertising banners, you may pay great attention to marketing materials such as custom signs and window decals. Your business cards are no different. Think of a unique way to display them on the counters. Such small things can make a difference and leave an everlasting impression on your customers.
The new year is a great time to plan and design business cards if you don’t have one or plan to redesign them. With the tips given above, you can design memorable touchpoints that are a true representation of your brand.
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